In the business world, your brand is everything. Either your customers know it, trust it and spend their money accordingly, or they don’t. Therefore, it is very important to choose how to market your small business. Below are 11 branding mistakes that owners of small businesses should not make.
1. No Logo
A visual image that is tied to your brand is essential. It has been proven time and time again that a good visual needs to be tied to, and represent your business. In the marketing world, the logo is the face of the entire company. It allows your clients to not only glimpse into what your business stands for, with the images, fonts and colors you choose, but also to be able to quickly spot the products you are selling online or on store shelves.