11 Branding Mistakes Small Businesses Should Avoid

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2. No Tagline

Just like a logo allows clients to grasp the essence of your small business, the tagline takes that a step further. Carefully crafting a short sentence that describes to customers what your company is all about is essential, especially in attracting new clients. For example, milk’s tagline “It does a body good” spells out to readers that this product is good for their health.