11 Branding Mistakes Small Businesses Should Avoid

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3. Inconsistency

Once you start marketing your small business, you need to remain consistent in the strategies you choose. Customers like to know the companies they support, and a change in your vision can impact their spending habits. For example, if you market your store as a family-friendly environment, don’t suddenly create advertisements with girls in bikinis. It will confuse your clientele, and can lead to them taking their business elsewhere.