11 Branding Mistakes Small Businesses Should Avoid

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4. Not Using Social Media

Nowadays, most people learn about new companies or services online. Utilizing social media services, such as Facebook and Twitter allows you to communicate with your client base and reach new customers. This forum lets small business owners release information about their companies, and also offer special promotions and coupons, announce sales or new product shipments, and post photos. Furthermore, social media allows individuals to learn about your business from their friends when they either click like or share information about your company.