11 Branding Mistakes Small Businesses Should Avoid

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5. Not Utilizing SEO

We have already mentioned that most people find small businesses online. Aside from using social media to market your company, you also need to invest in Search Engine Optimization (SEO). Whether hiring a professional SEO company, or learning and promoting your website yourself, this strategy is a must to make your business show up in Google search rankings. If no one can find you online, chances are your business will not have much help in succeeding.