11 Branding Mistakes Small Businesses Should Avoid

Marissa Mayer

6. Not Tracking Results

Spending time and money on branding your small business is pointless unless you track the results. You need to know what marketing strategies work, and what don’t. For example, if you saw a huge increase in clients from Twitter, but have seen no new sales from a newspaper ad you recently placed, you know to focus on Twitter only. Tracking and analyzing your results is crucial to formulating new branding strategies.