11 Branding Mistakes Small Businesses Should Avoid

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8. Not Defining Target Audience

It’s a big world out there, and marketing to everyone is impossible. Therefore, it is beneficial to small businesses to define their target audience, and craft their marketing strategies specifically to them. Say you sell baby food; then you want to target mothers. You need to consider advertising on mommy boards, in baby magazines, and even in children’s stores. Knowing whom to target will make your marketing efforts more efficient.