11 Branding Mistakes Small Businesses Should Avoid

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9. Not Investing in Public Relations

Most owners know that in order to reach their audience, they need to pay to advertise. However, not many small businesses spend time and money on their public relations, which is a mistake. Reaching out to bloggers and journalists and asking them to mention your brand in their articles can provide you with a massive following. Creating relationships with well-known figures in your industry can lead to endorsements or partnerships very beneficial to your business.