6. Pay It Forward
Sometimes, when someone hands you a business card, it’s a great opportunity to set up an exchange of services. That business card in your wallet is a great testimonial of your products and services, and it is a means of contact. When someone hands you a business card, think of a way that you can help that person. Conversely, that person may have something that your business needs, and this beneficial relationship may pay off in the long run.
Also, paying it forward with social responsibility can go a long ways. In local charitable events, taking out an ad in a program can help give your business some recognition in your community.